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Integrated Digital Growth / Website / SEO / Paid Media / Creative

Building one connected digital growth system for a B2B people partner.

DotLynx operates across services with different buying cycles, from recruitment and RPO to HR outsourcing and business support.

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DotLynx website shown in a browser frame with recruitment and business-support service cards Supporting 3D visual
Client
DotLynx
Industry
Recruitment, RPO and business support
Duration
Integrated ongoing engagement
Services
Website UX/development, SEO foundation, service and landing pages, content strategy, campaign management, ad creative, social design, measurement

THE CHALLENGE

Turn a complex service portfolio into clear buying paths

DotLynx needed clearer digital paths for decision-makers while maintaining a credible B2B voice across website, search, advertising and social content.

PROJECT OBJECTIVES

  • Connect services with different buying cycles
  • Align website, search content, paid activity and creative production
  • Support conversion routes, forms, CTAs, analytics and iterative improvement

THE STRATEGY

One acquisition foundation across channels

Our work connects the website, search visibility, commercial content, paid campaigns and creative production so each channel supports the same buyer journey.

01

Improve the WordPress growth base

Use website strategy and continuous WordPress development to keep service pages, landing paths and forms aligned.

02

Build search and content structure

Connect technical SEO, keyword architecture, on-page improvements, commercial service pages and decision-stage articles.

03

Coordinate paid and creative work

Support campaign planning, setup, management and optimisation where project records support it, plus campaign visuals and social design systems.

SOURCE-REPORTED RESULTS

What did the project deck report?

Verified outcomeA connected acquisition foundation aligns DotLynx's website, search content, paid activity and visual communication.

No Google Ads evidence is attributed to DotLynx. The paid-search screenshots are presented elsewhere only as anonymised aggregate Multi Pixels experience.

FROM THE SOURCE FILES

Representative integrated workstreams

This case shows verified activities and representative deliverables only. No quantitative result is published because no supplied evidence ties a Google Ads account to DotLynx.

DotLynx website shown in a browser frame with recruitment and business-support service cards
This case shows verified activities and representative deliverables only. No quantitative result is published because no supplied evidence ties a Google Ads account to DotLynx.

WHAT THIS SHOWS

A connected acquisition foundation

A connected acquisition foundation aligns DotLynx's website, search content, paid activity and visual communication.

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What does the DotLynx case study cover?

DotLynx operates across services with different buying cycles, from recruitment and RPO to HR outsourcing and business support.

Are the displayed results independently audited?

No. Figures labelled as source-reported are reproduced from the supplied case-study material and retain the definitions and reporting period used in that source.

Can the same system be used for another project?

The method can transfer, but channel, message, budget and measurement choices must be rebuilt around the new market, audience, offer and available evidence.