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Call us Project and buyer analysis
Location, unit types, sizes, payment plan and delivery date, and who is closest to buying: end users, investors or Egyptians abroad.
REAL ESTATE / EGYPT
Real Estate Lead Generation in Egypt
We help real-estate developers and property marketing companies in Egypt attract serious buyers for their projects: ads that target the right buyer, clear project pages, qualification before contact, and tracking that follows each lead to the site visit and booking.
No fixed packages before we understand the goal, market, offer and available data.
THE COMMERCIAL PROBLEM
The problem in real estate is not lead volume but lead intent.
Most property sales teams in Egypt complain about the same thing: hundreds of numbers from Facebook forms, most of which do not answer, want another area, have a budget far from the project or signed up out of curiosity. Campaigns are usually run for the cheapest cost per lead, while what matters to the company is site visits and bookings. We build the system the other way round: starting from the right buyer profile for each project, and making the ad, page and questions filter leads before they reach your team.
A connected scope built around the decision.
Meta campaigns for projects
Facebook and Instagram campaigns with qualified forms, project video and imagery, and clear messages on price and payment.
Google campaigns for searchers
Capturing people searching by area, project or unit type, with negatives that block rental and irrelevant searches.
A landing page per project
A fast page showing location, units, indicative prices, payment plans and construction progress, collecting qualified data.
Smart qualifying questions
Budget, preferred area, payment method and purchase timing, phrased so serious buyers are not put off.
Instant hand-off to sales
Leads reach sales within minutes through a CRM or notification, because property buyers contact several developers the same day.
Tracking to visit and booking
Each lead source linked to its outcome: answered, visited, booked, and these outcomes sent back to ad platforms.
Cost per visit reporting
Reports showing cost per qualified lead, site visit and booking by campaign and project, not just cost per form.
THE EGYPTIAN MARKET
What is different about real-estate marketing in Egypt?
Buying property in Egypt is a big, long decision that often takes weeks or months of research and comparison across developers, areas and payment plans. A buyer sees your ad on Facebook, searches the project name on Google, asks on WhatsApp and visits several projects before deciding. A campaign that judges success by the first form misses most of that journey.
Messages differ by area and segment: projects in the New Capital, New Cairo, Sheikh Zayed and October attract end users and investors, North Coast and Ain Sokhna projects attract holiday and seasonal investment buyers, and many projects target Egyptians working in the Gulf. Each segment needs a different message, timing and targeting.
Payment plan, down payment and delivery date often matter more to buyers than total price. So we test ad messages around down payment, monthly instalment and delivery, and look at which bring leads that go on to visit, not which bring the most forms.
LEAD QUALITY
How we improve real-estate lead quality
It starts with the ad: stating the price range or down payment and the project location clearly stops unsuitable people from signing up. Forms use a few smart questions on budget, purpose and timing, with a confirmation step to reduce random sign-ups.
Response speed is the most important step. A buyer who signs up for several ads in one day usually deals with whoever calls first, so we connect forms to sales instantly, measure average response time and suggest a call script and first WhatsApp message that turn interest into a visit booking.
Finally we send sales outcomes back to the platforms: who answered, who booked a visit and who bought. When Meta learns from buyers who booked rather than everyone who signed up, lead quality improves and the real cost per booking falls.
COMMON MISTAKES
Where real-estate marketing budgets leak
The first mistake is sending all ads to the company Facebook page or general website, so buyers land on a page that does not talk about the project that attracted them. The fix is a page per project with its details, images and indicative prices.
The second is one ad for everyone: end users care about schools, services and delivery, investors about returns and resale, and holiday buyers about the sea and location. The third is judging campaigns by cost per form, and the fourth is no follow-up for people who signed up but did not answer, when one organised WhatsApp message a day or two later can recover many of them.
What you receive every month
Project plan
Messages, audiences, channels and budget per project, approved by you.
Campaign management
Meta and Google campaigns run and optimised on lead quality and visits.
Fresh ad creative
New project video, images and copy matched to sales stages.
Page and form improvements
Project page and qualifying question changes based on results.
Weekly sales review
Contact and visit outcomes reviewed, with budget moved toward serious buyers.
Audience updates
Retargeting audiences from page visitors and video viewers.
Response-time tracking
Lead contact time measured, with script improvements suggested.
Monthly report
Leads, qualified leads, visits, bookings and the cost of each by campaign.
From project launch to bookings
Understand the project
We review the project, competitors, prices, payment plans and target buyer.
Build the foundation
We set up the project page, forms, tracking and lead hand-off to sales.
Launch and test
We launch with several messages and audiences and review quality daily at first.
Optimise and scale
We focus budget on messages and audiences that bring visits and bookings.
COST
How much does real-estate project marketing cost?
Cost is the ad budget paid directly to platforms plus management, landing page, content and tracking fees. Property leads cost more than most sectors because of competition and decision value, so we plan the budget from the sales target: units to sell, visits per booking and qualified leads per visit.
The management fee depends on:
- Number of projects and phases advertised
- Monthly ad spend
- Number of landing pages and content needed
- Target markets: Egypt, the Gulf or both
- CRM and sales-team integration requirements
To compare channels, read Google Ads vs Meta Ads for real estate. To manage leads after they arrive, a real estate CRM keeps leads and follow-ups in one place.
OUR WORK
Our real-estate marketing experience
Egypt National Expo: a six-week integrated campaign for a first-edition real-estate exhibition competing with established names. The campaign built recognition for the event and exhibitors first, then shifted to sales, with a dedicated website capturing traffic and enquiries. The case-study deck reports 8K leads, 50K+ website visits and EGP 120M in reported value of booked units.
Figures are reproduced as reported in the original case-study deck.
PROOF BEFORE PROMISES
See how connected marketing works in real projects.
Review the scope, source notes and outcomes inside our case studies before starting a conversation.
Answers before we define the scope.
Which platform is best for real-estate marketing in Egypt?
Meta is strong at reaching buyers who have not searched yet and showing projects visually; Google is strong for people searching by area or project. We usually use both, weighted by project and budget.
Why do so many Facebook leads not answer?
Usually because the form is too easy and the message too generic, or contact came too late. We fix this with clear price and location in the ad, qualifying questions, a confirmation step and instant hand-off to sales.
Do you target Egyptians abroad?
Yes, we can target Egyptians in the Gulf and elsewhere with suitable messages and timing, and contact channels that suit time differences.
Do you build a page for each project?
Yes, we recommend a separate page per project or phase, as it brings higher-quality leads than sending ads to the general site.
How do you measure success?
By cost per qualified lead, site visit and booking, not form volume. We agree a simple way with sales to return each lead outcome.
Do you work with brokers or only developers?
We work with developers and property marketing and brokerage companies, within real-estate advertising policies.
How soon will we see results?
Leads start arriving within days of launch, but improving quality and cost per visit takes several weeks of testing and learning.
Who owns the accounts and lead data?
Your company does. Ad accounts, lead data and pages are yours.
CHECK THE FIT
Tell us the target—not just the channel.
Share the market, current setup, commercial goal and available budget. We will recommend a focused starting point.
