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Company size, sector, location, the decision maker role and the problem they pay to solve.
B2B / EGYPT
B2B Lead Generation in Egypt
We help companies that sell to other companies reach decision makers and turn interest into meetings and real sales opportunities, with measurement that follows each lead to the deal stage, not just the form.
No fixed packages before we understand the goal, market, offer and available data.
THE COMMERCIAL PROBLEM
B2B selling does not end at the form.
In B2B the sales cycle is longer, several people share the decision and each deal is worth much more. Consumer lead tactics do not fit: a campaign that brings hundreds of cheap forms from individuals who are not buyers wastes your sales team time. We build a system that targets the right companies and roles, explains value in the language of the decision maker, qualifies opportunities before the meeting and measures cost all the way to the deal.
A connected scope built around the decision.
Channels that reach decision makers
Google Search for people looking for the solution, LinkedIn where audience and budget justify it, and Meta for retargeting and awareness.
Persuasive service and landing pages
Pages that explain the problem, solution, scope and proof in business language, with a clear route to request a meeting or quote.
Trust-building content
Case studies, guides and answers to the questions buyers ask before talking to sales.
Qualification before the meeting
Questions on company size, need, timing and budget so your team talks to the opportunities closest to buying.
Tracking to the deal
Each opportunity source linked to its stages in your CRM or sales sheet, from first contact to meeting, proposal and close.
Nurture and retargeting
Ads and content for people who showed interest but have not reached out yet, because company decisions take time.
Opportunity reporting
Cost per qualified opportunity, meeting and deal by channel, not form counts alone.
B2B IN EGYPT
What is different about B2B lead generation?
B2B search volume is far lower than consumer search, but each customer is worth more. So we do not measure success by visits but by the number of suitable companies that got in touch and became meetings. A keyword searched by a few dozen people a month can matter more than one searched by thousands if it comes from procurement managers or business owners.
Company decisions involve several people: the one researching the solution, the one comparing proposals and the one approving budget. Content must serve each stage: a clear service page for the researcher, a case study for the comparer, and answers on cost, scope and guarantees for the decider.
In Egypt many B2B decisions start with a relationship or referral, then the buyer searches for your company to check it. A weak website or vague service page can lose a deal that started with a good referral, which is why we treat the website as part of the lead generation system.
FROM INTEREST TO DEAL
How we measure a B2B opportunity stage by stage
We split the opportunity journey into stages that marketing and sales agree on: enquiry, qualified opportunity after the first call, meeting or demo, proposal, then deal. Each stage has a simple definition and an owner who updates it.
This shows where opportunities stall. Many enquiries but few qualified ones points to targeting or messaging. Many meetings but few proposals may mean the offer or pricing is unclear. Many proposals but few deals means we review follow-up and competition. We fix the real cause instead of raising budget every time, and once enough data builds up we send qualified opportunities and deals back to the ad platforms so bidding learns from companies that actually buy.
What you receive every month
Monthly plan
Target sectors and roles, messages, channels and budget, approved by you.
Campaign management
Search, LinkedIn and retargeting campaigns run and optimised on opportunity quality.
Buyer content
A case study, guide or answers page as planned, supporting the buying decision.
Page improvements
Service page, landing page and form changes based on conversion results.
Opportunity review
Regular review with sales of every opportunity: a fit or not, and where it stands.
Tracking checks
Each opportunity source and stage verified as recorded correctly.
Retargeting lists
Audiences refreshed from people who viewed service pages or engaged without reaching out.
Monthly report
Opportunities, meetings, deals and their cost by channel, with next month plan.
B2B sectors we work with
Recruitment and HR
Services with different sales cycles that need separate pages and paths per service.
Equipment and supplies
Catalogues and products for companies with quote and maintenance requests.
Software and systems
Solutions that need a demo before the decision.
Consulting and professional services
Clear trust and expertise before the first meeting.
Maintenance and facility management
Service contracts with companies, institutions and compounds.
Corporate training
Training programmes for companies and teams.
Manufacturing and distribution
Suppliers looking for distributors or wholesale buyers.
Logistics
Transport, storage and distribution for companies that need a reliable supplier.
From ideal customer to closed deal
Diagnosis
We learn the service, deal value and sales cycle, and define the ideal customer and a qualified opportunity.
Foundation
We set up service and landing pages, tracking and the hand-off to your sales team.
Launch
We start with the highest-intent channels and review every opportunity with sales in the first weeks.
Optimise and scale
We focus budget on sectors and messages that bring meetings and deals, then add channels.
COST
How much does B2B lead generation cost?
Cost per lead in B2B is higher than in consumer markets because audiences are smaller and keyword competition is high, but deal value usually justifies it. We plan the budget from customer lifetime value and the number of opportunities each deal takes, not cost per click alone.
The management fee depends on:
- Number of services and sectors targeted
- Channels used and spend level
- Number of service and landing pages needed
- Content needed, such as case studies and guides
- Tracking and CRM integration requirements
If your customers are individuals rather than companies, see lead generation in Egypt. To build service pages that convince companies, see web design in Egypt.
OUR WORK
B2B projects
DotLynx: a recruitment and HR services company whose services have different buying cycles. We connected website, service pages, landing pages, SEO foundation, campaign management and content into one growth system for decision makers.
Zoser Tech: a supplier of copiers and printers to companies, institutions and government bodies in Cairo and Giza. We built a site with a 54-model catalogue, buying guide, maintenance section and a fast quote form.
99 General Trading: a B2B website for a UAE food supplier that organises a broad product range for discovery, credibility and enquiry.
PROOF BEFORE PROMISES
See how connected marketing works in real projects.
Review the scope, source notes and outcomes inside our case studies before starting a conversation.
Answers before we define the scope.
How is B2B lead generation different from B2C?
B2B audiences are smaller, decisions are shared, sales cycles are longer and deals are worth more, so we focus on precise targeting, persuasive content and measuring opportunities to the deal rather than form volume.
Do you use LinkedIn?
We use LinkedIn Ads when reaching specific job roles matters and the budget allows, as it costs more than other channels. Often the system starts with Google Search and retargeting.
How long until we see results?
First enquiries can arrive within weeks, but the real test is meetings and deals, which take longer depending on your sales cycle.
Do we need a CRM?
Not at the start. An organised sheet can track opportunities, but as volume grows a CRM is better for linking each opportunity to its source and stage.
Do you build the service pages too?
Yes, we write and design service and landing pages when needed, because page quality affects conversion of business visitors more than anything else.
How do we avoid enquiries from individuals who are not buyers?
Business-focused ad copy, commercial keywords, clear exclusions and form questions on company name, size and need.
Do you guarantee a number of meetings?
We do not guarantee a fixed number because results depend on offer, market, budget and follow-up, but we commit to agreed targets and clear reporting.
Who owns the accounts and data?
Your company does. Ad accounts, opportunity data and pages are yours.
CHECK THE FIT
Tell us the target—not just the channel.
Share the market, current setup, commercial goal and available budget. We will recommend a focused starting point.
