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Website Redesign & Development / Abu Dhabi, UAE

Pro English UAE: a website redesign that turns course interest into enquiries.

Pro English, an English-language institute in Abu Dhabi with more than 11 years of teaching, needed its website to explain six course tracks clearly and make it easy for students and parents to ask about the right one.

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Redesigned Pro English UAE website on desktop and mobile with the Abu Dhabi English courses hero The redesigned website
Client
Pro English Institute
Industry
Education / English-language training
Duration
Website redesign and rebuild
Services
UX audit, Arabic-first UI redesign, WordPress development, course page templates, WhatsApp and call journeys, enquiry forms, mobile action bar, placement-test page, on-page SEO structure, launch reel
Project reel: before and after
BEFORE / AFTER

Same institute. A completely different website.

Drag the handle on each comparison to see the page before and after the redesign. Every screen comes from the old website and the current live website.

Friction we removed

Before A newsletter pop-up covered the content while visitors scrolled.
A newsletter pop-up covered the content while visitors scrolled.
Before The placement-test page showed an unfinished test that could not start.
The placement-test page showed an unfinished test that could not start.
Visit the live website
01

Homepage

A generic stock-photo hero became a clear promise for Abu Dhabi learners, with 11+ years of credibility, the monthly offer and direct contact in the first screen.

Before: Homepage — Pro English UAE After: Homepage — Pro English UAE Before After
02

Course cards

Course cards now carry a short benefit, the course length and two actions: details or a WhatsApp enquiry about that specific course.

Before: Course cards — Pro English UAE After: Course cards — Pro English UAE Before After
03

Course pages

Each course page opens with its duration, level and three contact routes—call, WhatsApp or a short form—instead of a plain title banner.

Before: Course pages — Pro English UAE After: Course pages — Pro English UAE Before After
04

Mobile experience

On mobile, a fixed call / WhatsApp / register bar keeps the next step one tap away on every page.

Before: Mobile experience — Pro English UAE After: Mobile experience — Pro English UAE Before After

THE CHALLENGE

Good courses hidden behind a generic, interrupted website

The old site used a generic hero, a newsletter pop-up that covered the page, course cards without a direct next step, title-only course pages and a placement-test page that could not start. Visitors had to work to find the right course and to contact the institute.

PROJECT OBJECTIVES

  • Explain the institute and its six course tracks in the first screens
  • Give every course a direct enquiry route by call, WhatsApp or form
  • Make the full journey fast and clear on mobile

THE STRATEGY

Course-led UX with a contact route on every screen

We rebuilt the Arabic experience around how students choose a course: who it is for, how long it takes and how to ask about it now.

01

Lead with a clear promise

A new hero states what the institute teaches in Abu Dhabi, backs it with 11+ years of experience and keeps the current offer and contact in view.

02

Turn every course into a decision page

Course cards and course pages now show duration and level, with call, WhatsApp and form actions that carry the course name into the enquiry.

03

Remove friction on mobile

We removed the intrusive pop-up, rebuilt the placement-test entry and added a fixed mobile bar for call, WhatsApp and registration.

SOURCE-REPORTED RESULTS

What did the project deck report?

Verified outcomeWhen each course explains itself and offers a direct way to ask about it, the website stops being a brochure and starts working as a sales path.

Outcome language is limited to the delivered website experience and the visible before/after changes. No enquiry, enrolment or revenue figures are attributed to this project.

FROM THE SOURCE FILES

Before and after: the same pages, rebuilt

Screens captured from the previous website and from the live redesigned website. This case shows the delivered experience; it does not claim specific enquiry or enrolment figures.

Redesigned Pro English UAE website on desktop and mobile with the Abu Dhabi English courses hero
Screens captured from the previous website and from the live redesigned website. This case shows the delivered experience; it does not claim specific enquiry or enrolment figures.

WHAT THIS SHOWS

A website that helps students choose and ask

When each course explains itself and offers a direct way to ask about it, the website stops being a brochure and starts working as a sales path.

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What does the Pro English UAE case study cover?

Pro English, an English-language institute in Abu Dhabi with more than 11 years of teaching, needed its website to explain six course tracks clearly and make it easy for students and parents to ask about the right one.

Are the displayed results independently audited?

No. Figures labelled as source-reported are reproduced from the supplied case-study material and retain the definitions and reporting period used in that source.

Can the same system be used for another project?

The method can transfer, but channel, message, budget and measurement choices must be rebuilt around the new market, audience, offer and available evidence.