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Each platform gets a role: Google to capture demand, Meta and TikTok to create it, LinkedIn for business audiences, with budget split accordingly.
MULTI PIXELS / EGYPT
Performance Marketing & PPC Agency in Egypt
We run your paid campaigns in Egypt across Google, Meta, TikTok and LinkedIn as one system: budget split by each platform role, every result tracked to a lead or order, and weekly optimisation based on sales.
- Egypt
- English + العربية
- Measurable delivery
A complete performance marketing service
Google Ads management
Search, Performance Max, Shopping and YouTube as needed, built on search intent and lead quality.
Meta and TikTok ads
Facebook, Instagram and TikTok campaigns for sales, leads and awareness, with a structured creative testing system.
Performance creative
Copy, design and short video built on clear hypotheses and refreshed continuously.
Tracking and attribution
GA4, Google Tag Manager, Pixel, Conversions API, call and WhatsApp tracking, linked to sales.
Weekly reporting and decisions
One cross-platform report showing real cost per lead and order, and where the next pound should go.
BUILT FOR THE LOCAL MARKET
Delivery shaped around customer journeys in Egypt
In Egypt customer attention is split across Google, Facebook, Instagram, TikTok and WhatsApp, and people often see your ad on one platform, search for you on another and get in touch on a third. Managing each platform separately, with separate reports and different goals, lets every platform claim the success while you still do not know where to put budget. We run them as one system with one measurement framework, which gives clearer decisions on where to scale, where to stop and which message to roll out everywhere.
Need one platform only? See our detailed pages for Google Ads management and Meta Ads management. If your goal is leads, see lead generation.
What should you know about performance marketing in Egypt?
We answer the commercial decision before recommending a channel so content, budget and measurement move together.
What should a performance marketing agency in Egypt manage?
Strategy, Google and Meta campaigns, creative tests, landing journeys, conversion tracking and a lead-quality feedback loop.
Is PPC the same as performance marketing?
PPC is a paid-media pricing model. Performance marketing is the wider system connecting paid channels to qualified leads, sales and accountable return.
How do you improve lead quality?
Clarify the offer, match intent to the right channel, remove landing-page friction and return sales qualification data to campaign decisions.
What we define before splitting the budget
Each platform role
Do customers already search for your service, or do they need to discover it first? That sets the Google versus social split.
Goal and metric
Qualified leads, orders, revenue or app installs, and the number that makes a campaign profitable.
Available signals
How much conversion data exists today, since Smart Bidding needs enough accurate signals to work well.
BUDGET SPLIT
Google, Meta or TikTok? How we split the budget
There is no fixed ratio for everyone. Our starting rule: if there is clear search demand for your service or product, Google takes priority because it captures ready buyers. If the product is new, visual or needs explaining, Meta and TikTok play a bigger role in creating demand.
We also separate learning budget from scaling budget. Early on, part of the budget tests channels, messages and audiences, then most of it moves gradually to what proves it brings customers at an acceptable cost. Every month we revisit the split based on actual results, not the original plan.
We explain this logic in detail with a budget planning model in our guide to PPC campaign costs in Egypt.
MEASUREMENT
Why platform numbers never match sales numbers
Each platform counts conversions with its own method and window, and often credits the same customer to several platforms, so the total of reported results can be far higher than what sales recorded. Privacy restrictions and ad blockers also lose part of the signal.
We handle this in three steps: server-side tracking via Conversions API and Enhanced Conversions to recover signal, unified UTM standards to see the source in your analytics, and one source of truth, your sales or CRM data, against which every platform is compared. Final decisions rest on that source, not on any single platform report.
COMMON MISTAKES
Where ad budgets usually leak
In the accounts we audit the same causes repeat: many small campaigns that never exit learning, optimisation on easy events like visits or form opens instead of real leads, ads running unchanged for months until audiences tune out, and broad keywords without negatives bringing irrelevant traffic.
Sometimes the problem is outside the campaign entirely: a slow or unclear landing page, a sales team replying a day later, or an uncompetitive offer. That is why we review the whole journey from ad to sale and find the weakest link before suggesting more budget.
What you receive every month
Channel plan
Budget split, goals and tests per platform, approved by you.
Daily campaign management
Spend and performance monitored, underperformers paused and budget moved.
Fresh ad creative
A new batch of ads per platform based on audience fatigue.
Quality review
Platform results compared with sales data and outcomes fed back to campaigns.
Tracking checks
All events verified after any change to the website or store.
Unified report
All platforms in one report with cost per lead, order and return, plus next month plan.
How we start running your campaigns
Account review
We review current ad accounts, tracking and recent months of results.
Set the goal
We agree the commercial metric and acceptable cost per lead or order.
Fix measurement
We set up tracking, events and UTM standards before raising spend.
Channel plan
We assign roles and budget and prepare the first ad creative.
Launch and learn
We launch and review closely through the first weeks.
Optimise and scale
We move budget to what works and expand winning channels and audiences.
Sectors we run campaigns for
E-commerce
Sales and catalogue campaigns tied to delivered orders.
Real estate
Project campaigns with qualification and fast sales hand-off.
Education and training
Enrolment campaigns by programme and season.
Services and B2B
Search and LinkedIn campaigns for decision makers.
Healthcare and clinics
Bookings within healthcare advertising policies.
Apps and digital services
Install and subscription campaigns tied to real usage.
COST
How much does performance marketing cost in Egypt?
Cost has two parts: the media budget paid directly to platforms, and management, creative and tracking fees. We show both separately and build the media budget from your commercial goal: how many leads or orders you need and what you can pay for each.
The management fee depends on:
- Number of platforms and campaigns
- Monthly ad spend
- Volume of ad creative needed
- Tracking and sales integration needs
- Number of markets and languages
Comparing agencies? Read what a performance marketing agency should deliver.
PROOF
From our campaign management work
Across three selected Google Ads accounts we manage, dashboards show 70K+ clicks, 3.6K+ recorded conversions and EGP 4.3M+ in managed spend. These are aggregated in-account figures, not a guarantee of a specific result.
Egypt National Expo: a six-week integrated campaign for a real-estate exhibition, with 8K leads reported in the case-study deck. OneStop: ads and content for a new training brand, with 4.5K leads reported over 11 months.
PLAN FOR THE MARKET
Need a focused plan for Egypt or the GCC?
Share the target country, audience and offer. We will recommend the most useful first channel and conversion path.
Guides for the next growth decision.
how to choose a digital marketing agency in Egypt
How to Choose a Digital Marketing Agency in Egypt in 2026
Read the guide: How to Choose a Digital Marketing Agency in Egypt in 2026 ↗
Before we define the starting point.
How is performance marketing different from regular advertising?
Performance marketing measures every campaign by a business result such as a lead, order or revenue, and keeps reallocating budget based on it, instead of running ads for reach or engagement alone.
What budget should we start with?
It depends on cost per customer in your sector and how many customers you need. We calculate it from the goal after understanding the offer and show the assumptions so the figure can be reviewed.
Do you run every platform or pick some?
We start with the platforms best suited to your audience and goal, usually one or two, then add others when data and budget allow.
How do you know which platform really brings customers?
Unified tracking, UTM standards and comparing every platform against sales or CRM data, not each platform reporting on itself.
Do you produce the ad creative?
Yes, scope can include ad copy, design and short video, with a clear testing plan.
How soon will we see results?
Campaigns start producing results within days, but a stable cost usually takes several weeks of learning and optimisation.
Do you guarantee a specific return?
We do not guarantee a fixed number because results depend on offer, market and competition, but we agree clear targets and measure them transparently.
Who owns the ad accounts?
Your company does. We work through access to your accounts, and the accounts and their history stay yours.
ONE CONNECTED SYSTEM
Start with the business goal—not a shopping list.
Share the market, audience and current challenge. We will recommend the right starting point and what should connect next.
