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AGENCY REPLACEMENT & AUDIT
How to Audit and Replace a Marketing Agency Safely
A safe transition preserves company-owned accounts, evidence and learning before changing campaigns, suppliers or public URLs.
Reviewed by Multi Pixels Strategy Team · Updated August 2026
Practical decision guidance; final scope and cost depend on your business evidence.
THE SHORT ANSWER
Do not diagnose performance from platform screenshots alone.
Review the commercial objective, account access, billing, conversion definitions, campaign changes, creative, landing pages, CRM outcomes and response process. Separate a strategy problem from tracking, offer, page or sales-follow-up problems.
What should you compare before choosing?
Performance diagnosis
Goals, channel role, spend, experiments, search terms, audiences, content, pages and downstream lead or sale outcomes.
Risk-controlled transition
Backups, exported history, documented naming, permission changes and a prioritised first 30-day plan.
New decision rhythm
Clear owners, reporting definitions, acceptance criteria and a test backlog tied to commercial value.
PROOF BEFORE PROMISES
See how connected marketing works in real projects.
Review the scope, source notes and outcomes inside our case studies before starting a conversation.
Clear answers for a better comparison.
Should campaigns be paused during a handover?
Not automatically. First secure access and understand dependencies; pause only where risk, waste or tracking failure justifies it.
What data should be exported?
Campaign and change history, reports, conversion definitions, creative files, audiences where permitted, landing assets, CRM outcomes and agreed learnings.
Who should own advertising accounts?
The client business should retain administrative ownership and billing visibility while granting the agency the access required to work.
How do we compare the old and new agency?
Use the same commercial definitions, verified tracking and enough comparable time; do not judge only by platform CPL.
TURN RESEARCH INTO A DECISION
Share your situation for a focused starting point.
Share the market, goal, budget and current setup. We will explain the most useful route without forcing a fixed package.
